First of all I would like to explain why I have been missing for the last 2 months. I lost my mother just before christmass and that loss has made me realise just how important family is in my life. I have taken the time away to evaluate all the different aspects of my life. I [...]
What is Niche Marketing? In a nut shell it is when you market your product or service to a specific group of people and not on mass. Your niche could be based on a particular location, for example: beach weddings in Florida instead of just beach weddings, which is a broader market. By picking a smaller [...]
Keyword Research is the most important thing any website owner must do. When researching keywords we are looking for highly searched terms related to our website or service. We also need to take into account the competition for those keywords, too high a competition and we are unlikely to rank high enough in the search [...]
I have been asked many times before “How do you do proper niche research?” Well first of all I must point out it is not just a case of finding a highly searched keyword.
Marketing teaches us that the more we know about our target market the better we can understand and service the needs of that market. Unless we understand the needs and wants of your market how can you best serve them. Providing your market with the information they are looking for, and by that I mean good [...]
