Ian Morton. com

I have been asked many times before “How do you do proper niche research?” Well first of all I must point out it is not just a case of finding a highly searched keyword.

If that is all you do then you are doomed to fail, in fact this is the major reason most people fail online by not doing effective market research.

Like any business online or off there are things you need to know. For instance: How many people are looking for what you intend to sell; Who are your competitors and how are they marketing; Is my intended customer base rising or falling. These are all fundamental things you need to know.

I came across these great videos that go some way into explaining what you need to be doing in the way of niche research.

Niche Competition Research Tracking

Niche Competition Research Tracking Part 2

Niche Competition Research Tracking Part 3

I hope this gives you a better idea of what you need to be doing as far as niche research goes. I will be posting more info on some of the better research tools available and services that will assist you in your niche research.