Ian Morton. com

Keyword Research is the most important thing any website owner must do. When researching keywords we are looking for highly searched terms related to our website or service.

We also need to take into account the competition for those keywords, too high a competition and we are unlikely to rank high enough in the search results.

There are many keyword research tools available online, some free and some paid, the number one tool is word tracker.

Here is a great tutorial I found that will go a long way in helping you with your keyword reaserch. Keyword Research and Analysis Tutorials » SEMBasics

Other news from around the web on keyword research.

Comprehensive Guide to Keyword Research, Selection & Organization … – Organizing your keywords into an effective marketing strategy is the most important of the four phases of keyword research outlined in this document. While most often SEOs and keyword researchers focus on the research phases, …

5 SEO Strategies for the Long Term – Constant Keyword Research- A lot of people commit the mistake of assuming SEO keyword research is a one-time task. This is a crucial error in judgment. There are always new key phrases you can try to target. …

Keyword Research: 7 Keyword Modifiers to Optimise New Websites For … – This post is about keyword research, it deals with so called keyword modifiers. Let me tell you a story to explain those and why you need them: When potential SEO clients approach me my first question always is “how old is your domain?

Why Bother With SEO Keyword Research? | SEO Consult – Certified … – SEO keyword research is a hugely important part of the SEO process that can be used to identify many different keywords and each of them will be targeted to your own website as well as the products or services that you offer. …

You may also like to check out my last post on how to do niche research.

I have been asked many times before “How do you do proper niche research?” Well first of all I must point out it is not just a case of finding a highly searched keyword.

If that is all you do then you are doomed to fail, in fact this is the major reason most people fail online by not doing effective market research.

Like any business online or off there are things you need to know. For instance: How many people are looking for what you intend to sell; Who are your competitors and how are they marketing; Is my intended customer base rising or falling. These are all fundamental things you need to know.

I came across these great videos that go some way into explaining what you need to be doing in the way of niche research.

Niche Competition Research Tracking

Niche Competition Research Tracking Part 2

Niche Competition Research Tracking Part 3

I hope this gives you a better idea of what you need to be doing as far as niche research goes. I will be posting more info on some of the better research tools available and services that will assist you in your niche research.

Marketing teaches us that the more we know about our target market the better we can understand and service the needs of that market. Unless we understand the needs and wants of your market how can you best serve them.

Providing your market with the information they are looking for, and by that I mean good quality information that will build trust. Building trust with your market is very important, as it will boost your overall standing in that market.

Being known as a good source of quality information or an authority in your market is what you should be aiming at. It will bring in more traffic, so more people will get to see what you have to offer, be it services or a product or what you recommend.

So take the time to reaserch your market properly, find out everything you can about there wants and needs. What questions or problems do they have that you can help them with.

Search out where they hang out like forums and message boards, listen to there conversations. See what they are looking for, and find answers to there questions.

Armed with this information you can soon put a product or service together that best serves there needs, and boost your overall profits.

Whether you are a new or experienced internet marketer you need to know the fundamentals of traffic generation as well as what methods are the most effective and most affordable. Most traffic generating systems such as down line builders, direct traffic generators, banner adds, pop-ups, exit exchanges and MLM programs simply don’t work or only produce minimal results thus leaving most internet marketers struggling to make any sort of profit.

One of the biggest reasons most beginners fail to succeed online is because they have no form of traffic generation. While you will get some results using only 2 or 3 different free website traffic generation systems to advertise, you are completely limiting yourself by how much time and energy you will have to put in.

Having multiple traffic generation capabilities simply means that if one avenue fails to work, there are several others that will succeed so that you will always have visitors to your website. Learn search engine traffic generation as this is the best traffic generator for your websites. If you’re looking for a fully automated website traffic generation system that works without you lifting a finger, you are looking for something that doesn’t exist.

Building inbound links through reciprocal link exchanges is a simple yet very powerful website promotional tool. Link building is an essential element of SEO and the links need to have excellent anchor text and come from pages that are relevant to the linked page.

If only we could constantly remind ourselves that link building and SEO are only the means to an end and not the end itself.

What you are really doing is building traffic by exchanging links with similar sites and sites that offer products and services that are complimentary to yours. We all know that one-way links from authority websites are essential if your link building efforts are to be successful. An aligned SEO and link building strategy is the way forward, however there’s no point in doing all that hard work and not having the content. Before you start you need to know that the largest drawback with building one’s link popularity properly is TIME.

Today has been another long day; I started my day with trying to fix the optin box for this very blog. I was getting a bit fed up with trying to sort it out all the time, when I had other things I needed to get done.

Some people think working for yourself on line is easy, but I can tell you there is so much you have to do in respect of running an online business. Even setting up a blog although it is easy still takes time. Like sorting out which plugins should I use, having to go and research the ones I liked. Once I had done that there was the question of sorting out a ping list, installing the optin, which template to use and so on.

It’s not just a case of throwing up a blog and hoping you will do well getting traffic to it, hoping some one will find it interesting. I hope to be putting up information on most of the things I do online, the ups and the downs.

Sorry for the short post but more things to do lol.